Behind African Fashion
Many designers are becoming increasingly aware of their social responsibility when it comes to their brands. This trend is especially evident in African fashion where brands support causes, artisans, and use local resources. Read about how Tina Lobondi and Anne Robertson, founder of Yevu are doing this in the current issue of ReAfrica magazine
Tina Lobondi is featured here
Congolese born and raised in France, Tina Lobondi is an international fashion designer and young entrepreneur based in London. A well respected name in the elite of African designers.
She established her fashion label in Notting Hill, London in 2011, which has been expanding gradually ever since. Tina’s work is classic in structure, yet innovative in approach, bringing together both elegance and edginess to create a striking silhouette. Her collections are based on attention to details and finish, classic and chic pret-a-porter. The fabrics and materials are sourced from all around the world, with our collections entirely produced in London. Fabrics are often printed with Africa-inspired patterns and mix with precious materials such as silk and organza. Designer’s clientele includes Grammy Award winner and New York based singer Angelique Kidjo, London based singers Lianne La Havas and X Factor’s Chloe-Jasmine Whichello, and actress Thandie Newton to name a few.
Discover more about YEVU here
YEVU is a socially responsible clothing line that is made in Ghana, West Africa. YEVU, which means “white woman” in the local Ewe language, was a word that Anna Robertson heard daily as she navigated the lively and chaotic city of Accra. Anna initially spent 12 months living and working in the capital and was amazed at the ubiquity of traditional wax print – the 100% cotton fabric worn on the streets in an array of riotous prints YEVU aims to celebrate the vibrancy, colour and chaos of West African wax print and handmade textiles by offering simple and contemporary designs to a wider market for men and women. This is achieved while supporting and sustaining local industry and small businesses in Ghana, generating economic and creative opportunities.