Domino’s Pizza: Kenyan and Nigerian customers prefer to eat in-store

Two big American food chains – Domino’s Pizza and ice cream brand Cold Stone Creamery – launched in Nairobi last month, joining an expanding list of global franchises entering the Kenyan market.

Domino’s opened two outlets in upscale suburbs in November, while Cold Stone Creamery launched three stores. The two brands are also set to open in Kenya’s coastal city of Mombasa.

A company called Om Nom Nom is the Kenyan franchisee for Domino’s Pizza and Cold Stone Creamery. Om Nom Nom’s co-founder, Eric Andre, tells How we made it in Africa

Since 2011, when KFC launched the first US-based fast-food chain in Nairobi, competition has increased. Andre says the appeal lies in the city’s expanding middle class, growth in the number of shopping malls and the availability of a young talented workforce.

Source: How we Made it in Africa